December 22nd
Wow! It’s been an absolutely incredible year! To everyone who rang in 2011 with me: I told you it would be a BIG year!! While it’s still hard for me to believe that this amazing year is coming to a close, I’m excited for the possibilities ahead in 2012.
I’m gifting myself a few days of rest and relaxation spent with some incredible friends and my wonderful family. I wish all of you the same! Happy holidays and best wishes for a fabulous new year!
LC
December 20th
In the spirit of “engagement season” I wanted to let everyone know that I’ll be exhibiting at the 5th Annual Worcester Bridal Expo on Saturday, January 7 and Sunday, January 8, 2012. Even more exciting than that, I’ll be giving away 100 FREE pocket folder invitations from the Wedding Collection! This giveaway is ONLY available to brides attending the Expo so you’ll need to visit my booth (#211) to enter.
Wedding Invitation Suite Giveaway Includes:
100 Invitations with Matching Envelopes
Response Cards with Matching Envelopes
Choice of 1 Additional Enclosure Card
Choice of Pocket Fold or Pocket Card
Choice of Solid or Printed Belly Bands
It doesn’t come any easier than that ! Visit my booth, win FREE wedding invitations!
LC
December 15th
If you’re looking to serve up a little something different for your wedding, why not try a nitrogen bar?
Photo courtesy of Martha Stewart Weddings.
If you’re a fan of Top Chef then you’re more than familiar with liquid nitrogen. Those culinary contestants have been serving up creative concoctions with the stuff for a while. One of my favorite contestants is winner of Top Chef All Stars and molecular gastronomy enthusiast, Richard Blais, but this season’s chefs are indulging as well. It’s definitely not the first thing that comes to mind when you think about weddings, but liquid nitrogen is really starting to nudge its way into the market.
Ice cream bars and candy buffets have been making appearances at weddings for years. But perhaps you’re looking to kick things up a notch. Maybe you’re a foodie, or a scientist, or just a lover of ice cream. If you can put yourself into any of those categories then a nitrogen ice cream bar may be just what you’re looking for. So how does it work exactly? Liquid nitrogen will freeze just about anything allowing your guests to create custom ice cream flavors and have them frozen instantly by a professional chef or caterer right before their very eyes! It’s the ultimate in customization, indulgence, and presentation!
LC
December 13th
FOR IMMEDIATE RELEASE
December 13, 2011
Contact: Lynn Caputo
Owner and Designer, Dear LC
Phone/Email: 774-314-9452 / Lynn@DearLC.com
NOTE for editors: Images available upon request.
WORCESTER, Mass.—Dear LC, an exclusive new line of chic, cosmopolitan wedding stationery designed for the modern bride, was introduced this week by owner and designer Lynn Caputo.
Dear LC’s Wedding Collection—a line of 14 statement-making wedding invitation suites—debuted in conjunction with the Dear LC launch. The Collection offers a contemporary twist on the traditional by combining upscale elegance and sophistication with bold, geometric designs and striking color.
“Couples today know that their wedding invitations are more than just simple pieces of paper,” says Caputo. “They offer a first glimpse into couple’s style as husband and wife. They want something fabulous, something that truly captures that style and embraces the spirit of their wedding. That’s why it was important to me that Dear LC provide a variety of customization options and embellishments; allowing couples to create the perfect invitation that is truly ‘them.’”
Unlike some of the bigger online retailers, Dear LC offers an extensive range of customization and color options, as well as a large selection of colored envelopes. Each of the invitation suites in Dear LC’s Wedding Collection features coordinating response cards, 28 colored envelope and 29 envelope liner options, thank you cards, accommodations cards, reception cards, direction cards, and pocket options. Liners and belly bands are available in 28 colors or coordinating patterns to match the designs. Dear LC also offers 28 different fonts, as well as custom designs.
All of the designs in the Dear LC Wedding Collection, as well as custom invitations, are available in either flat or letterpress printing. Flat printed products are printed on state-of-the-art digital printing presses for superior print quality while letterpress products are printed on Heidelburg presses with 100% cotton, tree-free paper.
“The new Dear LC is fresh, bold and polished,” says wedding experts Emily Ley and Lara Casey of Making Brands Happen. “The brand and business were built around Lynn’s feminine, yet strong personality and really speak to the modern bride.”
Caputo is owner and principal designer at Dear LC. In the wedding invitation business for four years before launching the Dear LC brand, she has designed unique invitation options for countless brides. Inspired by American designers like Michael Kors, Kate Spade and Lily Pulizter, who so effortlessly combine classic and modern to create a truly timeless sense of style, Caputo’s own Collection reflects her love for the sophisticated and contemporary, as well as her passion for clean, classic style.
GIVEAWAY for New England/Massachusetts brides: Dear LC will be at the 5th Annual Worcester Bridal Expo from 11 a.m. – 5 p.m. on Saturday, Jan. 7 and from 11 a.m. – 4 p.m. on Sunday, Jan. 8, 2012 at the DCU Center (50 Foster Street, Worcester, Mass.). Visit her booth for your chance to win 100 free Pocket Folder Invitations from the Collection, valued at more than $1,000. For more information about the Worcester Bridal Expo see: http://www.jenksproductions.
For additional information on Dear LC visit www.DearLC.com, become a fan on Facebook or follow on Twitter.
December 13th
As most of you know by now, winter is definitely not my favorite season. However, the holiday season is really the “most wonderful time of the year” and it’s also the time when I can indulge in a few my favorite things! I’ve compiled a list of some of my favorite holiday/winter items for all of you! Enjoy!
I really know the holidays are here when I spot my first red Starbucks holiday cup! There’s something about taking that first sip of a Peppermint Mocha that really gets me in that holiday spirit! What’s even better? A tall “Skinny Peppermint Mocha” is only 100 calories! You can enjoy the flavors of the season without the guilt!
So now that you’ve got your “Skinny Peppermint Mocha” in hand you can enjoy a few cookies! Everywhere you go this season there will be an abundance of cookies to enjoy – nothing wrong with that! If you’re attending a cookie swap or looking for hostess gift ideas Martha Stewart has a library of delicious recipes for you to try as well as great packaging ideas!
This year I was introduced to the miracle of L.L. Bean’s Wicked Good Moccasins. If you have never had the pleasure of slipping your feet into these fluffy clouds of warmth and goodness I really suggest you do. I had a smile on from ear to ear the first time I tried a pair on. Seriously, ask my sister. It was borderline embarrassing. Until I realized how warm and comfortable my feet would be this winter!
I actually don’t paint my nails that often. But when I do I like to try something a little different. OPI usually releases a collection of fabulous shades perfect for the winter season and the Swiss Collection is no disappointment! My personal fav is “William Tell Me About OPI”.
Another seasonal favorite I look forward to all year is the release of Sam Adam’s Winter Lager. This is definitely not a light beer but it’s still one of my favorites. I actually look forward to most of Sam Adam’s seasonal releases but the richness of the Winter Lager makes it a perfect complement to the season.
Lip balm is actually a year-long addiction for me but I think the “peppermint tingle” of Burt’s Bees Lip Balm is perfect for the season! I keep one on my nightstand, one in my purse and another in my desk drawer.
Scarves are another year-long favorite of mine but I’m especially loving this one from ArtLab on Etsy. Infinity scarves are great because you don’t have to worry about how to tie them – you can just throw them on and go! I wear a lot of gray, black and white during the winter so this scarf will go with just about anything.
Finally, because you will eventually have to go out in the cold, a great pair of cable knit mittens is a must! These Pop-Top Mittens from Ugg Australia are fashionable and functional. I’m a mitten gal because they really do keep your hands warmer than gloves but occasionally you do need to free your fingers to dig around your purse for things (lip balm most likely) so convertible style mittens are really great!
So there you have it – a few of the items that make the long, cold winter a little more enjoyable!
LC
December 9th
As a lover of all things wedding, I’m really excited to be attending to a fabulous winter wedding tomorrow! The colors in New England during the fall are really beautiful so weddings in the autumn months have been popular here for a while (my parents were married in November of 1976 – trendsetters!). But off-season weddings have really been gaining popularity over the past few years.
June will probably always hold its place as one of the most popular months to tie the knot. Why not? Flowers are in bloom, the weather is often on your side. But choosing a date in the Fall or Winter offers a few really enticing perks as well: it sets your wedding apart, venues offer amazing specials and your friends and family probably aren’t suffering from wedding overload!
In anticipation of the wedding I’ll be attending this weekend I thought I’d share a few ideas for a refreshing winter wedding! Let me know what you think!
Photo Credits:
Bouquet (Leigh Miller Photography); Bridesmaid Dress (J. Crew), Wedding Cake (Martha Stewart Weddings); Pine Cone Place Cards (HGTV.com); Scenic Winter Wedding (The Knot); Shoes (Zappos); Hot Cocao Favors (Etsy)
December 7th
A big part of the Dear LC launch is the unveiling of my first ever Wedding Collection: a collection of statement making wedding invitation suites. The Collection was carefully crafted with the modern bride in mind, offering a fresh take on traditional wedding stationery.
Couple’s today know that their wedding invitations are more than just a simple piece of paper – it’s the first glimpse their closest family and friends will get of their style as husband and wife. They want something fabulous, something that truly captures their style as a couple as well as embraces the spirit of their wedding. So it was important to me to provide those couples with a variety of customization options and embellishments; allowing them to create the perfect invitation.
Each suite features coordinating response cards, colored envelope options, thank you cards, accommodations cards, reception cards, direction cards, envelope liners and the ability to add an Accent Layer for a fresh pop of color or one of two Pocket options to keep everything organized!
All of the designs in the Wedding Collection as well as custom invitations are available in either flat or letterpress printing. Flat printed products are printed on state-of-the-art digital printing presses for superior print quality while letterpress products are printed on Heidelburg presses with 100% cotton, tree-free paper.
Enjoy!
LC
December 5th
Sitting on my desk is a Dove Dark Chocolate wrapper from two years ago and its message, “there’s no excuse not to dream”, has been staring me in the face every day since I first unwrapped that delicious little package. I’m not a fan of this terminology but I’ve always been a “creative type”. Although I had been working in marketing for two years at that point I still found that I needed an outlet to express myself creatively – I have a very different style than they very traditional organization I work for. So I started down the path of designing custom wedding invitations – a perfect outlet for me since I LOVE weddings. Seriously…a delicious cake, a big party, and an excuse to shop for months for the “perfect dress”? What’s not to like?
How it all started
I had been designing personalized note cards for friends and family as gifts for years. A note pad here, monogrammed stationery there, the occasional hand-made holiday card. But the thought of designing wedding stationery didn’t really cross my mind until a few recently engaged friends of mine asked if I would be interested in designing their wedding invitations. Having a background in graphic design and a love of weddings (and of course my friends) I decided to take a stab at it – and I actually really loved it! I really enjoyed getting to know my friends better and designing something that was truly unique and a true representation of each couple. Word of mouth was fantastic and I started getting requests from people I hadn’t even met before! Strangers were asking me to design their wedding invitations! I was completely stunned.
My inspiration
I had been following fellow stationery designer turned branding expert Emily Ley for a while and was incredibly inspired by her ability to put her personality and style into her custom wedding invitations. I reached out to her in October of 2010 for a little advice on how to take my business to the next level. Emily asked me what should have been a very simple question: How did I feel about my brand? Ummm…what?
The truth was I had no connection to my brand, Pink Snail Stationery. It was just something I came up with that I thought would be “catchy”. Having a bachelor’s degree in marketing and a master’s in communication I knew this was a fatal error. Branding is so important. You need to be 100%, totally in love with your brand and I wasn’t. So when Emily announced she was teaming up with Lara Casey to launch Making Brands Happen I knew it was something I had to be a part of.
Slowly but surely
Working with Lara and Emily was one of the most inspiring and challenging experiences of my entire life. They helped me to fully explore who I am and turn that into a business (and my first ever Wedding Collection) I was pumped about! The process wasn’t easy and there were a few breakdowns along the way but as I began to see Dear LC take shape I found myself with a renewed sense of confidence in myself and my business!
I can’t really say that I knew who Lynn Caputo was before my conversations with Emily and Lara. Just one conversation with Lara helped me reveal things about myself I hadn’t discovered in 28 years of life!! I still can’t believe how well they were able to “peg” me.
They helped me to dig deeper into who I was and what I wanted my business to be. The result was a brand and a business that was truly, 100% me.
Understanding who I am and using that to build a brand that I’m truly in love with is one of my proudest accomplishments and there’s no way I wouldn’t have gotten here without the advice and guidance of Lara and Emily. So without further ado I’m pleased (and very proud) to share with you Dear LC!
Thank you to everyone who has helped me and supported me along the way! Your support and confidence in me is appreciated in ways you may never know. I’m excited to share Dear LC with all of you and even more excited to see where it goes!
LC
